I pitched and retained Vauxhall twice in the time we had the account. And in 2020 led a complete re-brand.

‘Confidently British’ was a position they could claim in a way their competitors couldn’t. And they needed a shot of cultural credibility.

Red, white and blue was at the heart of a bold design system, together with a simplified new logo.

A refreshed tone of voice replaced over complicated car (and van) talk with simple to understand statements, reflecting the brand’s new ambition and backed up by a revised product range.

The updated Brand Identity launched the all-new Mokka under the campaign line 'Unbox yourself’, with a distinctive AV world positioning the car as not for the pigeons of this world.

Car Magazine described it as ‘The ultimate glow-up’. And Auto Express as ‘2021's coolest SUV’.

The new positioning also launched the all-new Vivaro van, as a 'Great Britvan" for the trades people of the nation.