Nick is an ECD who enjoys crafting memorable work built around simple ideas, that resonate with audiences and culture.

With a mantra of ‘connected creativity’ Nick has led agencies and shaped creative teams free of silos, able to execute with relevance at every brand touchpoint – winning awards for creativity and effectiveness.

As a designer/art director by background, Nick has always brought conceptual clarity together with considered aesthetics into his creative process. And in agency building, has done the same, connecting a multi-discipline collective, to deliver the same compelling mix of ideas and executions.

Brand identity & guidelines, Advertising, Design, Social, Digital, Experiential, and Content are all brought seamlessly together to deliver a competitive creative advantage. And a powerful pitch winning approach.

Nick’s global perspective, and broad hands-on experience beyond traditional advertising enables him to build brands, through consistent experience, across multiple touchpoints, both physical and digital.

Nick has significant multi-sector experience, but always had a core specialism in automotive, leading as a key player in Nissan United’s global team as European ECD of 25 markets. He successfully re-pitched and re-branded Vauxhall in the UK, overseeing its transition to electric powertrains – and taking Corsa back to number 1. And he created the ‘For the drivers’ brand platform for Lotus, as part of a winning pitch, which he connected to complete a brand overhaul, as ownership moved towards new Chinese owners, Geely.

This automotive experience is matched with significant luxury client experience and understanding of an UHNWI audience, in specialist audio, bespoke travel, alcohol, watches and jewellery, to name a few.

These two sectors have recently come more meaningfully together, as Nick was pivotal in the creation of IPG-X, a bespoke agency within Interpublic, winning and servicing the likes of Bentley Motors, Naim Audio, Ikos, Maccallan and Princess Yachts as clients. Brands for which Nick’s ‘connected creative’ approach has proven to be particularly powerful. And led to an interview by The Executive magazine in 2024.

Nothing gives Nick more joy away from work than time spent with family, but distractions of architecture, photography, tennis and rugby follow swiftly behind.

This site features a mix of work created or overseen by Nick. He would like to thank all those who have contributed and been part of his journey so far. Onwards.