The Vauxhall Corsa was a car familiar to Brits but it carried a perception of being behind the times.

We took it back to being the UK’s number one selling car.

The task was to launch an all new Corsa and shift consumer perception of the model and brand.

We showcased the 100% electric version, as a clear demonstration of change beyond just looks – bringing electric mobility to the mainstream.

Switch It Up was a fully integrated campaign – created with a strong call to action at its heart – and delivered with rich contextualised work, in a bold new direction for the brand.

Results showed a significant positive change in consumer perception, especially in a younger growth audience.