With a plethora of new car brands entering the UK market, we understood that winning Lepas as a new client meant defining a strong brand position, not just presenting another new product offering.

The strategic approach and creative intention from our pitch remained largely unchanged as we delivered the brand’s UK launch. Defining ‘Drive your elegance’ as their Brand Platform, enabled us to position them away from the brand blur of cold, sterile EVs flooding the market.

We developed a warm and sophisticated Brand Identity for the UK, leaning on cues of luxury, while remaining attainable for a mainstream audience.

Crucially, to cement consumers understanding and ensure distinctive brand comms, we used the icon of the leopard to represent elegance – and beyond the iconography, it supported the brand’s origin, explaining the ‘Le’ in Lepas, combined with the ‘pas’ pf passion.

Multi-channel work was produced harnessing the latest in AI production capabilities. And the launch film tested through System 1, delivering exceptional top 1% category results.