When Volkwagen Financial Services wanted a new consumer facing mobility brand for VW Group, in weeks not months, we hit the accelerator pedal and conceived Drive. A category changing multi-brand car buying platform.

Working in a series of sprints with senior stakeholders, we quickly created a set of possible Brand Identities – all looking to create standout from the competition, with a fresh and simple aesthetic, that retained a link to the wider VWFS world.

The result, a clean simple, and bold identity, with a dynamic vignette, matched with a distinctive logo, and dynamic wordmark.

The Brand Identity was articulated into quick start guides, that brought consistency from the outset. The website launched on time, alongside a suite wider brand comms optimised for a social first approach.