With core competencies in Luxury, Automotive and Brand Identity we built IPG-X as a bespoke boutique agency.

Our founding client was Bentley Motors, working with them across all areas of their automotive business, but also bespoke travel, residences, furniture, fragrances, and apparel. In addition to working with brand partners like Naim & Focal, Picante, and The Macallan.

As Global ECD I worked to a mantra of Connected Creativity, blurring the lines between disciplines and channels – leading The Executive magazine to interview me on the topic.

A dynamic agency structure combined with understanding UHNWI audiences, attracted new clients like Princess yachts, Sani Ikos Resorts and Triumph motorcycles – appreciating our strong brand strategy, leading to crafted execution, and cultural relevance.

(The IPG-X agency was reluctantly collapsed into McCann as part of the Omnicom merger in late 2025).