Nissan formed a partnership with Team GB that would run for the 4 year build-up to the Olympics in Rio. They required a long term campaign to bring consistency and focus to their activities.

The idea was to use #UniteAndExcite to define a shared ambition between Nissan as a brand, the athletes and the British public.

The creative launched primarily in digital channels, using iconic athletes such as Sir Chris Hoy to create content and start conversation. This was supported by press and OOH, together with a permanent installation at The O2 brand centre.

Sponsorship was encouraged through the dealer network, with the Winter Games in Sochi 2014 an early opportunity to make a difference.

To support Paralympics Team GB, an interactive film featuring Richard Whitehead was created in HTML5. By interacting with the film viewers could alter the outcome of the race and potentially earn themselves a place on the plane to Rio.